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Facebook Ads Campaign

RCM PIANO SALE

I love exploring different ways of doing marketing, that's why I introduced Facebook ads strategy to our company! I executed and managed the full campaign for our piano onsite sales event at the Royal Conservatory of Music in 2019 which included content design, landing page creation, and setting the ads group on Facebook Business Manager. This campaign highly increased our brand awareness and successfully acquired over 52 leads to the account.

YAMAHA GUITAR SALE

This is a fun campaign that I initiated for our first Facebook ad.The idea of "Mark is mad"was generated when Mark from Yamaha headquarter was giving us the training to promote a new line of Yamaha guitars. However, never did he imagine that his face went viral on FB and this ad drove a huge traffic to both our website and store!

EVENT ORGANIZATION

CONCERT & MUSIC FESTIVAL

From classical concerts to Toronto indie music festival, I have been actively involved in local NPO organizations. I feel honored to work with musicians from multi-cultural backgrounds to promote their music and showcase their talents by providing a stage and organizing different events. "A world away" is the largest 'fusion concert' in Toronto hosted by Emerging Young Artists. As the marketing director of EYA, I led a team of 10 people creating and implementing a full marketing program and event logistics. We partnered with over 16 medias & campus sponsors to promote our event, each concert has reached more than 2000 audiences and all tickets were sold out 2 weeks prior to the event. The impact on the local musicians and community is tremendous.

FLASH MOB @ ROM

This is one of the most exciting events that I have ever planned! We brought in a cultural collage to one of the most famous landmarks of Ontario - Royal Ontario Museum. A flash mob featuring a wide variety of fantastic musicians from different music genres traveling through multiple galleries. A crowd of over 3000 visitors of ROM spontaneously experienced the exhibition like they never have!

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